Our mission is to put customers' health and well-being at the heart of everything we do.

Meet The Team

We will continue, to dedicate ourselves to create caring services of quality by ensuring that all our Support workers and Office team are trained and supported too the highest level, so all those we support can remain living in their own homes with choice, control and dignity.


Jayne Holloway Job role is Managing Director

Jayne passion is to provide good quality care that meets individual needs and not individuals fitting into services because that’s all that’s on offer

She achieves this by setting clear goals for the team that are custom to the service user’s needs

Jayne has been working in social care since 1976 with people of all different ages and complex challenges. During this time Jayne took on several positions, from Care worker/senior care worker to Managerial roles within the Social care sector. She had also set up her own domiciliary company and also worked for Cardiff Council in quality compliance role.

Jayne is a valuable asset to Pineshield as she has a vast and varied experiences working for the social care industry. With her past knowledge she is able to manage all the different roles that we offer here at Pineshield by making our day to day operations more efficient all while maintaining quality of our services at its highest levels.

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Dean Morgan Job role is Workforce Capability Manager

Dean focuses his efforts on building up effective recruitment strategies and building a sector-leading training programme to support staff retention across the organisation.

Dean began his career in the Care industry as a domiciliary care worker in 2011, with a passion for helping people to live the best lives they could, moving on to a residential care home for adults with learning difficulties shortly after. With a developing interest in training & being able to help people make a change, Dean progressed to Administrative Manager where he cemented his love for training & being able to help others to achieve their goals. Dean was presented with an opportunity to develop his skill base further whilst working at a health and social care focused training company as Customer Service manager. Dean took on the role as head of the qualifications provision and used his background in health & social care to guide learners to completion.

Finance Manager

Sumitha joined Pineshield in 2008. She is a highly professional management accountant (CIMA) who brings a broad range of skills and expertise developed whilst working for blue chip multinationals and smaller organisations in the financial services, manufacturing and retail sectors.

In her role as Accounts Manager, Sumitha has responsibility for managing the company finances and is particularly focused on ensuring a good working relationship with care funding bodies and building strong relationships with our team of support workers.

When not running a tight financial ship at Pineshield, Sumitha enjoys travelling and walking.


James Dwyer Job Role is Chairman

James Dwyer’s passion is to be an innovator in Health and Social Care. Innovation in this area to him involves people, technology and workforce development. Through his businesses and interactions with people in the industry, he looking to help the Health and Social Care sectors integrate and hence transform their value to their communities.

He achieves this by looking to meet & work with people who want to effect this change quickly, in a cost-effective manner while still looking to achieve better health & wellbeing outcomes.

James has worked for 17years in the health and social care sector, 9 years in medical software and prior to that to telecommunications and Information Technologies

He plays a key role to Pineshield as he offers the business experience for driving the direction of Pineshield and the wider Health and Social Care community

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How Can We Help?

Talk to us

Working out what kind of support you or a loved one needs can be confusing. Pineshield has a team of specialists on hand to help you live life the way you want with the right support where and when you need it.

Get advice

Call us for a confidential chat about your requirements or to arrange for a home visit by a team member to discuss how we can help.


Thank you to everyone at Pineshield for your care and attention for my mother MX for the last year or so.

Special thank you to Nicola.

P and P

I am writing on behalf of S and my self to say thank you to you and all the carers who looked after mum in her hour of need. Without your help and support we would not have been able to keep mum at home and we are very grateful.


I should like to thank you on behalf of my parents J and D and myself, for the wonderful care that you, and all the team at Pineshield have given to my brother N, over the last few years.

Your consistent level of care enabled N to stay in the Flat that he loved and to remain independent up until very close to the end.

All the staff at Pineshield have been so wonderful in creating a caring atmosphere in looking after N and have always gone above and beyond the actual requirements of their tasks- to make N safe, secure and happy during the time that he was with you as a client.

N's sister

Thank you for attending my late mother for the last 4 – 5 months of her life . . . all the girls were wonderful. I couldn’t have coped without you all. Your standards are excellent so keep up the good work.

Mrs JB, Cardiff

I’ve had eight care companies and Pineshield is by far the best. The carers are wonderful people . . . who are good at their job.

Mr L, Cardiff

I want to pass on my eternal thanks for your support and consistency of care but also particular thanks for C. Although C has only been working with JD (my son) for a few months, JD shines whenever he knows C is coming to take him out. C has made such an effort to build a rapport with him that he is less challenging when he comes home from his social care outing. His communication has improved over the last six months with C encouraging JD to think for himself. C suggests activities in a way that makes JD comfortable and confident, improving his independence and self esteem.

KY, JD's mum